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Guide To Release Management
Guide To Release Management

In an all-growing software-enabled organization, strategic changes, innovative executions, and new deployments are certain. Every technological advancement allows the company to push its limits and deliver excellence. However, implementing these myriad changes, in a dynamic environment, is a mammoth task and calls for specialization. This is where Release Management becomes operational.

A successful software release is pivotal in deciding a company’s position in the market. In the highly competitive domain, an erroneous software release can cause an irreparable dent in the company’s standing among the competitors. Even a single glitch can cost a lot. Given the sensitivity of the process, IT companies rely on a dedicated team to manage and oversee the software release process. An adept Release Management team is vital for the smooth execution of software releases.

What Is Release Management?

Before we deep dive into the process of Release Management, let’s quickly touch upon – what is software release?

Software Release

Software Release essentially means handing over the final version of the software to the end-users. The process involves understanding the business requirements, curating enhancements, and removing the bugs. Once the software is modified according to the user requirements, it goes through various stages of deployments and testing, before being delivered to the end-user.

Software development is an iterative cycle of coding and testing that includes a gamut of activities. The process is a combination of complex and intricating elements that need to be watched carefully by a dedicated team.


Coming Back To Release Management

Simply put, Release Management is about supervising the process of software release. It ensures swift delivery of software and blending of upgrades, without emasculating the fundamental structure of a software system. Release Management is the process of planning, developing, testing, deploying, and controlling the progress of software built through various stages of your SDLC.

The world of software engineering is evolving at the speed of light. It’s volatile and doesn’t allow new changes to stay significant for long. Amid the dynamic scenario, it’s important to keep upgrading the software and eliminate bugs, to stay relevant in the business.

The Stages Of Release Management


Requirements Gathering: The Release Management team comes into action when there is a requirement for new features or alterations in the existing functionality. Based on the needs, a prerequisite is prepared that will decide how the new software or updates will be implemented. Not all the proposed changes need to be certainly translated into actions. Only the changes, that the company has approved, will be executed.

Plan And Design: This is the stage where a clear structure of the software is designed. A blueprint will not only show how the features will be developed but will also define the timeline for each feature. A well-thought-out plan will prevent costly delays and keep in check all the requirements.

A good plan should mention scope, milestones, and responsibilities clearly without leaving any scope for misunderstanding. The practicality and feasibility of the outline should, also, be methodically examined before being released to all stakeholders.

A plan should contain:

  • Timeline
  • Scope Of Project
  • Clearly Defined Roles

Development: Here the requirements are coded, and plans are realized. This phase gives life to the on-paper diagrams.

Software development usually takes several iterations. The phase is highly dynamic and constantly calls for, ‘develop, review and test’ approach.

Testing: Once the software and upgrades are ready, they are sent to a test environment. Here the Quality Assurance (QA) team subjects them to different kinds of testing – Unit Testing, System Testing, and User Acceptance Testing – to establish the correctness of the developed feature and analyze performance. If bugs or errors are identified, then it’s again sent to the development team.

As noted earlier, the whole process and every stage of Software Release Management are continual. The course of building and testing continues till the time QA managers certify the software as fit for the real-world environment. The task of getting a clear certificate isn’t easy. The Release Management team is expected to collect a huge amount of data from different departments and appraise the development team of the bugs. In few cases, software developers are often asked to redesign the entire build for greater integrity.

Once the software passes the testing exam, it is considered final for the official launch.

Deployment: It’s the D-day. During this stage, the software goes LIVE and gets officially launched. It’s deployed in a real-world environment and is released for all the stakeholders to use and evaluate.

This stage is influential over the company’s strategies and next move. It shows where the company stands and whether teams’ efforts were made in the right direction.

The deployment phase also includes the process of notifying and educating users about the new changes and features.

Post-deployment: This is the time when the development and release management teams meet and assess the reaction. The team thoroughly discusses feedback and check how the deployment went. During the assessment, if any bug or a need for a new feature is identified then, again, a requirement is raised and hence the cycle of Release Management starts all over again. In the end, software development is an ever-evolving phenomenon, and Release Management oversees this constantly changing process.

Change And Release Management... And Their Integrative Chemistry


The saying ‘change is the only constant’ exists in its true form in the Information Technology world. Changes are inevitable here, and so is the need for Change Management. To efficiently manage transformations, organizations depend upon Change and Release Management systems. These systems are distinct yet interrelated functions within an organization.

Change Management is the systematic approach to controlling the lifecycle of all the introduced changes.  It adopts various methodologies to efficiently handle the changes in an organization's goals, structure, and technologies.

An organization should consider embracing a standardized Change Management system to maintain uniformity and minimize disorders in IT operations.

On the face of it, Change Management is about maintaining environmental stability during the transitions, while Release Management is about overseeing technological upgrades with planning, coding, testing, and deploying the changes.

For Continuous Integration and Continuous Development (CI-CD) of complex IT operations, both Change and Release Management systems need to be in sync and well-tuned.


Change Management


Release Management

Standardize methods for efficient handling of all changes

Standardize methods for deploying approved changes for IT services and products

Guardians: Protect the live environment

Doer: Code, test and deploy changes as a single lot or in different batches

Not all changes necessarily translate into release

It involves one or more changes

Process of requesting, accessing, authorizing and reviewing changes

Process of planning, developing, testing, and deploying changes in a product

Exists at the strategic Level

Exists at the Operational level

Associated with transitions in the organization’ goals, processes, or technologies

Associated with bundling and releasing multiple changes

Deals with minimizing disruptions during a change

Deals with building, testing, and implementing changes

Key Roles Of A Release Manager

Release Management is relatively a newer discipline in software development. But due to its sheer significance and specialization, it’s rapidly gaining popularity.

Release Managers plan projects and schedule smooth delivery of software. Their role is paramount, and over time, they have become an integral part of your value stream.

Here are the key roles and responsibilities of a Release Manager:

  • Planning software development and release process
  • Closely tracking and monitoring the Software Release Lifecycle and ensure timely achievements of tasks
  • Managing relationships with stakeholders and maintaining proper coordination between different teams and departments
  • Manage risk and plan contingencies to tackle challenges and failures
  • Communicating developments in the project and scheduling the release
  • Overviewing the deployment process and analyzing reviews
  • Identifying errors and defining new requirements

In Nutshell

Release Management is an integral part of the ever-changing world of Information Technology. Release Management is required to implement changes that emerge from the evolving business needs and obligations. It ensures excellent delivery of a project and provides a seamless experience for the end-user.

In IT businesses, a successful Release of Software means everything. Ultimately, it is the gateway through which the company's product reaches its end users. So, a blotchy release with bugs and crashes is the last thing that an organization needs.

A blunder in software release will not only turn away potential customers but will also fail existing ones. And not to mention the toll it's going to take on the profits and revenues. To avert slip-ups, organizations heavily count on the Release Management team. The team ensures the integrity of a live environment and the accuracy of the released components. Establishing a Release Management process helps the organization track the deployment schedule and streamline releases within the prescribed time.

Qentelli has enabled CI-CD for many global organizations to add agility to their software releases. If you need expert advice on how to practice Release Management effectively, feel free to drop us an email – [email protected]