Skip to main content

Perfecting the Readership and Shopping Experience

perfecting-the-readership-and-shopping-experience-banner

perfecting-the-readership-and-shopping-experience-challenge

Challenge

The Client is a leading e-magazine with an associated Marketplace with more than 1 Million subscribers targeting women. They provide content in the areas of beauty, fashion, women's career, fitness, and finances. The marketplace was built on WordPress platform lacking human-centric design with poor information architecture and difficult-to-navigate features. Qentelli partnered with client to design web-responsive and mobile-first website. We put together an organized information architecture after several brainstorming workshops with the clients to divide content into categories and sub-categories as per the nature of content.

Solutions Proposed

Qentelli has partnered for complete revamping of website and making it receptive to Next-Generation advertising solutions and readership experience.

Some of the key elements of the solution are 

  • Omni-channel User Experience: Implemented Multi-dimensional strategies to ensure that every interaction a user has, while using the platform across channels.
  • Modern Architecture: Modern architecture for the current website making it receptive for Nextgen capabilities, light weighed for better SEO and performance.
  • Digital Content Management: We Strategized, planned, developed, and managed content based on customer search to increase engagement.
  • Chatbot: Chatbot is integrated to make shopping convenient and help customers resolve their queries quickly.

 

perfecting-the-readership-and-shopping-experience-solution

What Qentelli Did

Qentelli started this exercise by analysing existing website while building defined User-Personas. We chose 3-step approach for revamping the platform for better Customer Experience.

Identify:

We analyzed the existing Platform with key people on various aspects of User Interface, User Experience, Marketing and Customer Service, Analytics and Performance, Security, and Scalability, and came up with a detailed Gap Analysis.

Strategize:

With Design Thinking as the base, we provided recommendations on areas of Personalized User Journeys, Content Insights and Content propagation, UI/UX Optimization, and Chatbots. We worked closely with the client to build a revamping strategy based on the recommendations.

Implement:
  • The implementation started off with the development of a responsive design for Mobile/Web, Reusable, UI Guide, and a Toolkit.
  • We created Modern Architecture by leveraging Cloud, DevOps, and AI.
  • We integrated website with external content sharing platforms such as YouTube.
  • The website is further integrated with leading Ad-platforms like Google Ads, Bing SEO Analyzer, Multiple payment gateways to marketplace, multiple WordPress plugins.
  • Multiple payment gateways are integrated to provide seamless shopping experience.
  • Other customer-centric features implemented are Smart Read, One Click Shopping, Global Search, Chatbot, Tagging, Personalization, and Security.

 

Tech Stack

  • wordpress
  • aws-web
  • angular
  • aws-chatbot-ai
  • node-js

Outcomes

  • 80%

    Increase in Customer Visits

  • 30%

    Increase in New Subscriptions

  • 200%

    Increase in Mobile 
    and Tablet Visits

  • Increase

    in self-service of tickets
    by using Chatbot

  • 200%

    increase in Marketplace
    listings and Sales

Talk to an expert

Advance Your Business with Our Digital
Innovation Expertise

Schedule a Consultation with Our Experts

Casestudy-Tittle
Perfecting the Readership and Shopping Experience
casestudy-insight-image
perfecting-the-readership-and-shopping-experience-banner