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Making an eCommerce Giant Ops Optimized and Eco-Conscious


Bringing visibility by correlating data from engineering and supply chain pipelines from across the globe.

Business Vertical:


Main Challenge:

Gaining operational visibility and 
have actionable insights.




Size of the firm:




The client is an American eCommerce firm focused on handmade goods and craft supplies. They are operating in 4 countries across the globe as a marketplace and have a massive online presence with over 400M visits on their website in year 2022 alone.



The client’s vision is to emerge as a technology company by constantly transforming their platforms. But their platforms are being developed and handled by teams that are scattered across the globe, working in different time zones. The head of transformation programs wants to evaluate the current models and improve the development practices and supply chain processes with added stress on timely delivery, cost reduction, customer satisfaction, and energy efficiency. 

With over a million sellers and 10 million buyers across the globe, the client is running a vast supply chain network, which they want to optimize with a goal to become carbon neutral.


Solutions Proposed

As the client approached Qentelli, we did a detailed analysis, and our team realized each engineering team across the globe is using distinct set of tech stack to perform their tasks and correlating data from each dashboard manually for regular reporting. The client is making significant investments on its digital transformation programs yet there is no single source of truth for decision making. So, we proposed:

  • Customizing TED to suit the client’s needs so it can monitor and report the engineering efforts’ progress almost in real-time.

TED is an AI-powered Value Stream Intelligence and ACM product that is geared towards helping Technology and Operational leaders align Business and IT goals all the while ensuring compliance checks are in place.



What Qentelli Did

We started the process by mapping their value streams – how information and material flow. Followed by:

  • We made a list of metrics they want to track from each value stream along with all the tools and platforms involved in it.
  • TED already has hundreds of commonly tracked engineering metrics pre-defined and the rest are created by defining the equation and data sources for each value.
  • After configuring the metrics and data sources, The Engineering Dashboard started populating the progress for each project in aesthetically pleasing graphs and charts.
  • The client parallelly conducted workshops internally to educate their team about the new goals, roles, and responsibilities.
  • Then, we helped them define their ESG goals and added checklists for each in TED’s sustainability dashboard.
  • Each goal is then assigned to a respective stakeholder to update the status along with supporting evidence for each.

In no time, the client’s transformation team learned to customize their TED dashboards for their changing business goals and tech stacks.

Tech Stack

  • sap-concur-expense


  • 2X

    faster Cycle Time

  • 5X

    faster bottleneck identification

  • 100%

    process visibility

  • 20%

    improvement in ESG goals

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Making an eCommerce Giant Ops Optimized and Eco-Conscious
Fueling Global EX Program with smart TEM System